Sapporo Beer Museum, Hokkaido, japan
Sapporo Beer Museum

Sapporo, the capital of Hokkaido Prefecture and an ordinance-designated city of Japan, is
the birthplace of Sapporo Beer – one of the oldest and most popular beer brands in the country. And Sapporo Beer Museum is the best place to get the taste of this renowned beer.

Sapporo Beer Museum, Hokkaido, japan
Sapporo Beer Museum

Sapporo Beer has been brewed in Sapporo since 1877 and is now produced and sold around the world. Its beer is a perfect match with the local cuisine representing Hokkaido and also become one of the iconic things of Hokkaido.

The Sapporo Beer Museum – the one and the only beer museum in Japan – is a museum located in the Sapporo Garden Park in Higashi-ku, Sapporo, Hokkaido, Japan.

The building which now houses Sapporo beer Museum was designed and constructed under the direction of foreign engineers in 1890 as the factory of the Sapporo Sugar Company.

Outside the Sapporo Beer Museum, Sapporo, Hokkaido, Japan

Sapporo Beer Museum is one of the precious cultural legacies of the Meiji Era, together with the old red brick Hokkaido Government Office. Sapporo Beer Museum was registered to receive the official “Hokkaido Heritage” designation in 2004.

Opened in July of 1987, Sapporo Beer Museum has been providing visitors with a varied knowledge of the history of the beer industry in Japan and the process of beer-making and the brewery but has few explanations in English.

process beer brewing, Sapporo Beer Museum, Hokkaido, japan
Visitors have chances to get a direct look at the process of beer-brewing.

The exhibitions welcome visitors with free admission. After the exhibitions, factory-direct beer tastings are available so feel free to sample how it tastes. This will cost you a small fee.

exhibitions, history beer industry, Sapporo Beer Museum, Hokkaido, japan
A corner of the exhibitions about the history of beer industry in Japan over the periods.

Next to the museum is the Sapporo Beer Garden, which consists of two restaurants: Garden
Grill restaurant and Genghis Khan Hall restaurant.

Garden Grill, Sapporo, Hokkaido, japan
Garden Grill restaurant

Visiting this garden, you can enjoy a relaxing meal at the Garden Grill restaurant. While the Genghis Khan Hall is an atmospheric beer hall that offers all you can drink beer and all you can eat mutton BBQ, a popular local dish named after the great Mongolian ruler (Jingisukan in Japanese). For guests with more moderate appetites, items at the Genghis Khan Hall can also be ordered from the menu individually.

mutton bbq, Genghis Khan Hall, Sapporo, Hokkaido, japan
Genghis Khan Hall

The Genghis Khan Hall serve the Genghis Khan made of tender and plain fresh lamb and mutton meat and plenty of vegetables on a special metal skillet.

mutton bbq, speciality, Hokkaido, japan
Mutton BBQ – the special Hokkaido local dish.

Sapporo Beer Museum has an interesting focus on the design of Sapporo beer bottles over
the years and of Sapporo beer posters showing some superb graphics from the 1920’s and
1930’s as well as more recent posters.

Sapporo-Beer-Museum-Displays, , Sapporo, Hokkaido, japan
Sapporo beer bottles over the years
Sapporo beer posters, Sapporo Beer Museum, Sapporo, Hokkaido, japan
Sapporo beer posters showing some superb graphics

There is also a collection of historic wooden Sapporo signs from beer halls from all over Japan and an introduction to the development of the Sapporo Black Label logo.

Sapporo-Beer-Museum-Cute-Figures, , Sapporo, Hokkaido, japan
Sapporo Beer Museum’s cute figures

Finally, you can enjoy Sapporo beer and buy Sapporo beer products as souvenir for your
friends and family in the beer hall after completing your tour of the museum.

Miniatures of the building, Sapporo Beer Museum, Sapporo, Hokkaido, japan
Miniatures of the building

Further information about Sapporo Beer Museum:

  • Add: Kita 7-Jo, Higashi 9-chome, Higashi-ku, Sapporo, Hokkaidō, Japan
  • Opening time: 10.30am – 6.30pm (Admission until 6.00pm). Closed Mondays (Tuesday if Monday is a public holiday) & New Year holiday period.
  • Entrance fee: No
  • Tel: +81 11 748 1876
  • Web:
  • How to get: The Sapporo Beer Museum 15-minuteinute walk from Higashi-kuyakusho-mae Station on the Toho Line of the Sapporo subway two stops east of Sapporo Station. Alternatively take either the Sapporo Walk Chuo Bus #88 from the South Exit of Tokyu Department Store at Sapporo Station or Chuo Bus #188 from the North Exit of Sapporo Station. A number of buses also run to the nearby Ario shopping mall.

Some best day tours, trips, activities and transfer services, tickets in, to and from Sapporo & Hokkaido you can refer to

Sapporo Autumn Festival (1)

Are you looking for more Sapporo travel guide and top things to do in Sapporo: Tours, activities, attractions and other things? Read more: Sapporo travel blog — The fullest Sapporo city guide for a great trip on a budget for the first-timers.

The world of the marvelous stays unrevealed. Until you travel.