The unique cultural beauty makes Sapporo a memorable destination in your Japan travel itinerary. Pocket these amazing 15+ Sapporo tourist attractions, must do in Sapporo as well as best things to do in Sapporo for all kinds of travelers to explore the capital city of Hokkaido in this article!
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Sapporo, the capital of Hokkaido, Japan’s second largest and northernmost island, is an enchanting destination with a harmonious combination of majestic natural beauty, unique culture and modern architecture. It is famous for its world-class ski resorts, fresh seafood, vibrant cultural festivals and unique architectural wonders.



If you are planning to explore Sapporo, join us to check out the top tourist attractions in Sapporo, promising to bring you unforgettable experiences.

Visit the Sapporo TV Tower (#best things to do in Sapporo)

The Sapporo TV Tower, with its impressive height of 147.2 meters, is the ideal destination to admire the panoramic view of the beautiful city of Sapporo. From here, you can look far away, admire the vast Sea of Japan, the vast Ishikari Heigen Plain and the poetic Odori Park with its colorful flowers. This will definitely be an unforgettable experience, helping you fully feel the beauty and peace of this important cultural city.
Rent a Kimono for Photos in Sapporo

Immerse yourself in traditional Japanese culture by renting a beautiful kimono and strolling the beautiful streets of Sapporo. With over a thousand diverse designs, you will easily find a kimono that suits your style. For an even more perfect experience, upgrade to a traditional hairstyling package and preserve memorable moments with beautiful selfies.


Sightseeing from Hitsujigaoka Observation Hill in Sapporo

Hitsujigaoka Observation Hill is one of the most popular destinations for locals in Sapporo. With its poetic natural landscape and panoramic view of the city, this is an ideal place for you to take beautiful photos.


(*) Suggestion for you: Try visiting the observation hill at sunset to admire the sparkling city under the lights and enjoy the romantic, peaceful space. You will definitely have memorable experiences at this Sapporo tourist destination.
Mt. Moiwa Ropeway in Sapporo

Mt. Moiwa Ropeway, a symbol of Sapporo since 1958, will take you to the top of the mountain to admire the breathtaking view of the city and the surrounding nature. From the observatory on the mountain, you can breathe in the fresh air and admire the panoramic view of Sapporo sparkling under the lights. On clear days, you can even see the Sea of Japan and the majestic Mashike Shokanbetsu mountain range. How cool is that?

Taste the Famous Sapporo Beer

It would be a shame to come to Sapporo without trying Sapporo beer! Visit the Sapporo Beer Museum, a Hokkaido Heritage Site, to learn about the history and production process of this famous beer since the Meiji period. In particular, you will have the opportunity to enjoy unique drinks made from Sapporo beer, an experience not to be missed for beer lovers.





AOAO SAPPORO Aquarium

Located right in the heart of Sapporo city, AOAO SAPPORO Aquarium is the ideal destination for you to immerse yourself in the fascinating ocean world without having to go far. Just a 5-minute walk from Odori and Susukino, you can easily combine a visit to the aquarium with shopping and exploring other famous places.


The aquarium is open until 10pm, allowing you to enjoy watching adorable sea creatures such as penguins, jellyfish and many other rare species even when it rains or snows. Not only that, you can also relax and recharge at the aquarium’s cafes and restaurants, enjoy delicious croissants or sip a cool cocktail after a long day of exploring.
Enjoy Local Food in Sapporo

Enjoying Sapporo cuisine is an experience not to be missed when coming to this city. Don’t forget to try the special curry soup with crispy fried vegetables and fresh seafood. And of course, you can’t miss the famous miso ramen, with the rich flavor of miso, pork, egg and green onions. If you are a seafood lover, try the fresh kegani (hairy crab), a famous specialty of Sapporo.




Don’t Miss Out on Traditional Sweets in Sapporo

Sapporo not only delights diners with its savory dishes but also conquers the most demanding sweet tooth. Don’t miss the chance to enjoy the famous shiroi koibito white chocolate at the Ichiya Chocolate Factory, or melt in the delicious, creamy flavor of Hokkaido ice cream. Surely, these desserts will be the sweet highlight of your trip.

Explore the Nightlife in Susukino – Sapporo

Susukino – The Colorful District – is where Sapporo’s nightlife really explodes! With its flashing neon lights, bustling restaurants, modern cinemas and countless lively bars, Susukino is a must-visit destination for those who want to experience the city’s dynamic pace. The atmosphere here is always full of energy and friendliness, promising to bring you memorable nights out.

Visit Famous Museums in Sapporo
Sapporo is not only a modern and dynamic city, but also a place that preserves the precious historical and cultural values of Hokkaido. Here, you can explore important museums that display unique artifacts and works of art.

The Hokkaido Museum is a must-visit destination where you can learn about the history and culture of this island, from ancient times to modern times. The museum also displays rare artifacts such as woolly mammoths and ancient steam engines.

If you love contemporary art, visit the Hokkaido Museum of Modern Art, which showcases works by famous Japanese artists.
And don’t forget to explore the Historical Village of Hokkaido, an open-air museum that recreates the life and architecture of the Meiji and Taisho periods. Here, you can admire traditional houses, working tools and household items of the ancient Hokkaido people.


Shop till you drop in Sapporo

Thanks to the great shopping areas, shopping to your heart’s content is one of the best things to do in Sapporo. Explore Tanukikoji Shopping Street, a long covered street that dates back to 1868. Restaurants and cafes are concentrated here. This is a great place to shop for records, shoes and souvenirs.

The Sapporo Factory is more of a shopping mall than a factory, with over a hundred stores packed into a five-story building. You’ll find clothing stores, souvenir shops, restaurants, cafes and a multi-screen cinema. Meanwhile, Nijo Market occupies a block of the city, where you can shop for the freshest local produce and seafood.
Attend the Sapporo Snow Festival

Winter in Sapporo becomes more special than ever with the Sapporo Snow Festival held every February at Odori Park. This is where giant and elaborate snow sculptures are displayed, transforming the park into a magical world of ice and snow.



From global monuments to famous comic characters, each work has its own story and beauty, sure to make you unable to take your eyes off and want to capture them with impressive photos.
Skiing in Sapporo
Since Hokkaido has the longest winter season in Japan, skiing is one of the best things to do in Sapporo. The Mt. Asahidake Ropeway (located on Hokkaido’s highest mountain) is a popular skiing and snowboarding spot. You can also head to the Kiroro Ice Star Ski Resort, which has great slopes and an ice hotel!
These are just a few of the best things to do in Sapporo! Whether you’re with your family, your partner, or simply traveling solo, you’ll have a great time exploring this beautiful city.
Some best day tours, trips, activities and transfer services, tickets in, to and from Sapporo & Hokkaido you can refer to
- Hokkaido Day Tour from Sapporo: Asahiyama Zoo, Shirogane Blue Pond, and More
- Sapporo Highland Sightseeing Bus Tour with Meals
- Sapporo Private Day Tour with Local Licensed Guide
- Hokkaido Day Tour from Sapporo: Asahiyama Zoo, Shirogane Blue Pond, and More
- Hokkaido Enjoy Pass
- Furano and Tomita Farm Day Tour from Sapporo
- Sapporo Afternoon Bus Tour
- Hokkaido Spring and Summer Limited Depart from Sapporo
- JR Hokkaido Sapporo-Furano Area Pass
- Sapporo TV Tower Ticket
- JR Hokkaido Rail Pass
- Mt Tengu Ropeway Round-trip Ticket
- Asahikawa Zoo & Shikisai-no-Oka Day Tour
- Mt. Moiwa Ropeway Ticket in Sapporo
- JR Tower Observation Deck T38 Ticket in Hokkaido
- Asahiyama Zoo, Shirahige Falls, Biei, and Blue Pond Day Tour
- JR Tohoku-South Hokkaido Rail Pass
- Kani Honke in Sapporo Station – Popular Crab Specialty
- 4G Prepaid Sim Card (JP Airports Pick Up) for Japan
- 4G WiFi (Japan Pick Up) for Japan
- JR Pass for Whole Japan (7, 14, or 21 Days)

Are you looking for more Hokkaido travel guide and top things to do in Hokkaido: Tours, activities, attractions and other things? Read more: Hokkaido travel blog — The fullest guide for a budget trip to Hokkaido, Japan.